February 04, 2008

Great article about Behavioral Targeting

Thanks Andy Chan for this brilliant article about "The Emotional Side of Behavioral Targeting" and mentioning weblin like this:

Old-timer powerhouses such as Amazon and eBay (with recommendation functions) are certainly steadily raising the bar, but it's newbies such as Like (a visual search-based shopping engine) and weblin (software that enables people on the same Web page to see and communicate with each other) that are taking the power of social proof to the next level to bridge the gap between real-life and virtual behavior.

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