A few hours ago the cooperation with Lancia (FIAT Group Automobiles S.p.A.) went live. This is an outlook how future online marketing and advertisement could look like.
Lancia offers the download of four weblins branded with the Lancia logo. The website mentioned above has a hostess with wings who welcomes new weblins. The weblin download will be promoted by an integrated banner. Just have a look.
Lancia is a testclient for the advertising agency Testawebedv (Armando Testa Group). They will extend the collaboration with other Italian brands if this cooperation goes well.
Please check the following reference